Africa Leaders Magazine

TOLULOPE ‘TOOLZ’ ONIRU-DEMUREN – As Fierce and Bold as they Come in Nigerian Radio & TV Entertainment

Nigeria’s Tolulope ‘Toolz’ Oniru is a successful businesswoman in media who was almost lost to the medical field but realized that it wasn’t for her after a year of studying chemistry. She then changed course to study business and communications at the University of Westminster. Tools then went on to work in sales for about eight months before landing a job that would spark her passion for entertainment at MTV Networks Europe.

Toolz Oniru poses with a microphone

She later moved to the Walt Disney Motion Pictures Group, but her thirst for a new challenge and adventure led her back to her home country of Nigeria, and she moved to Lagos in mid-2008. While there, someone she knew told her to go for auditions at one of Nigeria’s top urban radio stations called The Beat 99.9FM. She nailed the audition and was given a weekly slot. She quickly moved up the ranks and now hosts her own radio show called ‘The Midday Show with Toolz’ and is one of Nigeria’s most popular media personalities.

Toolz is also the host of her talk show “The Juice”, a platform where she interviews popular African entertainers. The likes of Yvonne Nelson (Ghanian actress), Omotola Jalade Ekeinde (Nigerian actress), Davido (Nigerian pop star), Rita Dominic (Nigerian actress), and a host of other renowned celebrities have all been featured on her show.

The curvy entertainer also hosts the X-Factor West Africa, one of the most-talked-about talent shows in Africa. Armed with her blend of natural humor, love for showbiz, and her utmost passion for music, she has been able to excel in her choice of career. This is apparent in her capacity to move from being a radio presenter to Deputy Programme Director to Group Programme Director of the 4 Beat FM stations in Nigeria. Again, her strong knowledge of African entertainment coupled with her unique presenting skills makes her one of the most sought-after in the Country.

Outside of her radio work, Toolz also contributes to the MTV Base Official Naija Top 10 show and twice served as a judge for the Channel O Music Video Awards.

Toolz Oniru was born in London on July 6, 1982, to the famous Oniru Royal family of Lagos State. She is the daughter of late Oba Abiodun Oniru, and a mother, who although maintains a private life, is a queen and only came to the limelight after Toolz exposed that she was a fan of Funke Akindele and won her mother’s love after the entertainer invited the actress to see her mother.

Regarding her education, Toolz Oniru completed her primary education at Talbot House preparatory school in Bournemouth, UK, while her secondary education was in Nigeria. Completing her secondary education, she went back to London to study at the City of Westminster College. Added to her academic achievement is a degree in Business and Mass communication from London Metropolitan University.

Toolz Oniru further attended the famous London College of Fashion, where she took a course in lingerie and swimwear design.

In her family-owned business, I.A. Oniru International Ltd, Toolz Oniru serves as a director alongside some family members and owns her personal lingerie line called “Sablier” – (french for “Hourglass”). The line caters to the needs of curvy and plus-size women in terms of lingerie and shapewear

With her great personality and amazing talent Toolz has won numerous awards, notably ‘Radio Presenter of the Year’ from the Nigerian Broadcasters Awards in 2010, and ‘Media Personality of the Year’ from the Nigerian Entertainment Awards.

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