Africa Leaders Magazine


In the realm of entrepreneurship and women’s empowerment, there are exceptional individuals who break barriers and become catalysts for change. Tara Fela Durotoye is one such visionary woman, whose inspiring journey from a humble background to becoming a renowned businesswoman and philanthropist has transformed countless lives. Through her unwavering determination, resilience, and commitment to uplifting others, Tara Fela Durotoye has become an emblem of hope, inspiring women and entrepreneurs not only in Nigeria but across the globe.



Tara Fela Durotoye was born and raised in Lagos, Nigeria. Growing up in a modest household, she had big dreams of becoming an entrepreneur and making a significant impact on society. From an early age, Tara recognized the importance of education and personal development, which would eventually become the foundation of her journey towards success.

In 1998, armed with a passion for makeup and beauty, Tara Fela Durotoye founded House of Tara, a pioneering Nigerian beauty brand. At a time when the beauty industry was dominated by foreign brands, Tara’s vision was to create a cosmetics line that catered specifically to the unique needs of African women. With determination, creativity, and an unwavering commitment to excellence, Tara built House of Tara into a formidable brand that celebrated and enhanced African beauty.

Tara Fela Durotoye’s entrepreneurial journey extended beyond building a successful business. She recognized the importance of empowering women, particularly in a society where gender inequality persisted. Through her brand, Tara provided employment opportunities for numerous women, giving them the chance to become financially independent and pursue their own dreams.

In addition to economic empowerment, Tara actively championed women’s rights and encouraged them to break free from societal limitations. She created platforms for women to share their stories, connect with one another, and receive mentorship and guidance. Tara’s initiatives inspired women to embrace their true potential, overcome obstacles, and pursue their passions unapologetically.



Tara Fela Durotoye’s impact extended far beyond the beauty industry. As a social entrepreneur and philanthropist, she dedicated her efforts to uplifting underprivileged communities and providing opportunities for young people. She established the Tara Fela-Durotoye Foundation, which focuses on education, youth empowerment, and skills development.

Through the foundation, Tara initiated programs that equipped young people with valuable skills, enabling them to become self-reliant and contribute positively to society. She recognized that education and entrepreneurship were vital tools for social and economic transformation, and she used her influence and resources to drive change at the grassroots level.

Tara Fela Durotoye’s relentless pursuit of excellence and her commitment to empowering others did not go unnoticed. Her remarkable achievements garnered national and international recognition, including being named a Young Global Leader by the World Economic Forum. Tara became a sought-after speaker, sharing her experiences and insights at prestigious events and conferences, inspiring aspiring entrepreneurs and women across the globe.

Tara Fela Durotoye’s journey from a humble background to becoming a trailblazing entrepreneur and advocate for women’s empowerment serves as a powerful reminder of the transformative power of dreams, determination, and community upliftment. Through her remarkable achievements, Tara has shattered glass ceilings and paved the way for aspiring entrepreneurs, particularly women, to pursue their passions and create lasting change.

Her dedication to empowering women and transforming lives has not only impacted individuals but also entire communities. Tara Fela Durotoye’s story is a testament to the fact that with vision, perseverance, and a heart for social impact

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