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OLUWATOSIN ABEJIDE: Entrepreneur creating a distinct segment in Nigeria’s magnificence business

• OLUWATOSIN ABEJIDE: Entrepreneur creating a distinct segment in Nigeria’s magnificence business

Oluwatosin Abejide is the founder and chief government of Rheevo. A make-up artist with expertise within the magnificence care business. Abejide is among the many nation’s main make-up artists creating a distinct segment in Nigeria’s magnificence business.

She has at all times cherished wanting good and making others look higher, an attribute that drew her to the wonder care business.

Abejide began her make-up enterprise for enjoyable, experimenting on her face, household, and associates who have been prepared to permit her to make them up.

“I began doing make-up for enjoyable in 2013 however began my enterprise in 2015,” she says.

Additionally, her want to kill boredom throughout strikes embarked upon by the Tutorial Employees Union of Universities (ASUU) impressed her enterprise.

In some unspecified time in the future, suggestions began coming in and this prompted her to enhance her abilities within the craft.

 • OLUWATOSIN ABEJIDE: Entrepreneur creating a distinct segment in Nigeria’s magnificence business

“ASUU was on strike for about six months. I had numerous time & vitality however had nothing to do, so I made a decision to be taught make-up with the recommendation of my mum,” she says.

“After the coaching, I went again to YouTube, and I began working towards day by day. I taught myself the remaining alongside the way in which and fortunately I’ve had the previous eight years and a collection of improve courses to good my craft,” she explains.

She then started to see alternative and the massive want of people that wish to look good. So, like an eagle-eye, Abejide launched Home of Rheevo in 2015 whereas nonetheless an undergraduate.

Learn additionally: We have now hidden alternatives in beauty business; Sandra Thomas

The younger entrepreneur had no start-up capital when she launched her enterprise. Classes for upcoming entrepreneurs is you can kick begin a enterprise with zero capital.

“I truthfully didn’t have start-up capital. I purchased a couple of gadgets of make-up every now and then,” she remembers.

Since beginning, the lawyer-turned-entrepreneur says her enterprise was rising slowly as a result of she needed to prioritize her schooling. “I couldn’t take sure jobs and couldn’t do loads of issues, as a result of I used to be a scholar and my precedence was my educational success,” she says.

At present, the enterprise has begun rising exponentially since she accomplished her undergraduate schooling. “The enterprise has been rising exponentially, particularly within the final yr once I graduated from legislation college,” she notes.

 • OLUWATOSIN ABEJIDE: Entrepreneur creating a distinct segment in Nigeria’s magnificence business

In 2020, Home of Rheevo launched a brand-new line of merchandise referred to as Queek – an on-the-spot brush cleaner that cleans and sanitizes make-up brushes on the go and likewise began a coaching arm of the enterprise.

She notes that the worsening insecurity state of affairs is a significant problem confronting her enterprise as she has needed to flip down jobs owing to the safety problem.

Additionally, she says the excessive price of manufacturing and large infrastructural gaps is different challenges dealing with her enterprise. She provides that the business is extremely saturated and makes folks look down on the career. “Most individuals deal with make-up artists disrespectfully as a result of Nigerians nonetheless view make-up as a low job.”

To deal with the difficulty of excessive manufacturing prices, the younger entrepreneur consistently lowers off pointless bills and appears for cheaper alternate options. On the insecurity problem, she solely supplies dwelling companies for acknowledged shoppers.

She urges the federal government to deal with the excessive insecurity price within the nation and bridge the massive infrastructural gaps.

 • OLUWATOSIN ABEJIDE: Entrepreneur creating a distinct segment in Nigeria’s magnificence business

On a few of the enterprise growth plans, she says Home of Rheevo plans to have a coaching college to coach upcoming make-up artists in the long term and launch extra magnificence line merchandise within the brief run.

On her recommendation to approaching entrepreneurs, she says “collect as a lot info as potential about your business. Data is energy and entry to info saves you from loads of errors.”

“Put the required buildings in place proper from the start, I do know it’s simpler mentioned than performed however it’s higher on your group in the long term,” she advises.

 

source: biz.blogdaddy

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