Africa Leaders Magazine

EUGENE PETERS – From an Internet Café assistant to the founder of one of Africa’s biggest Advertisement Firms (Spidex Media)

Eugene Peters founder of Spidex Media Zimbabwe - African Leaders Magazine

He had a humble beginning which dates back to his teenage years in Zimbabwe where he was an internet café assistant through his self-acquired knowledge and also in the business of buying and selling satellite dishes. Within two years, Eugene and his two employees successfully installed over 2,000 satellite dishes in his community, but despite that great level of achievement, Eugene thought to expand his business foresight!

At 21, he pursued his vision of establishing a world-class creative agency and registered Spidex Media. The company now has offices in Zimbabwe, South Africa, and Zambia, and has grown from a startup to one of Zimbabwe’s largest advertising companies with a majority market share in the financial sector handling brand portfolios worth millions of dollars.

Eugene Peters founder of Spidex Media - African Leaders Magazine

In an interview with Businesselitesafrica, he sheds more light on who he is and the exodus of his great company

Q: Please tell us about yourself.

A: I am a young entrepreneur who has an interest in media and advertising with a focus on bringing strategic value to clients. I started my business journey when I was 22 years old, and I have grown my brand into 3 countries. My company brand is called Spidex Media.

Q: How did you discover your vision or what led you into this line of business/career?

A: In my young life, I always wanted to secure economic freedom while doing what I love. I envisioned myself owing one of the biggest media companies in the world and I set my path to blaze the trail which brought me much significant recognition world over for following my passion.

Q: What’s the one thing you wish you’d known before you started in business?

A: That sometimes when an idea is still at birth not many will see it the way you do but you have to believe in it yourself.

Q: Describe your company- name, services/ products, other information you would like to provide.

A: My company is a group of talented individuals who dare to be different and I lead a team of capable entrepreneurs.

Q: How did you get started- business plan, capital sourcing, prior experience, mentorships, etc.?

A: I was not going to get a loan with collateral, so I got a concept of building relationships to open doors for an opportunity which will, in turn, make you money. I call it relationship capital.

Q: Best business decision you’ve ever made?

A: The best decision I ever made was hiring the right people to execute the vision; people who think critically.

Q: What’s the biggest mistake you ever made in business? How did you fix it?

A: The biggest mistake I made was to look for partners who did not see things the way I did which brought a lot of conflicts and different schools of thought. I overcame that by going at it alone.

He has won numerous business and entrepreneurship awards in Zimbabwe, and Africa, earning him a place among the most successful young African entrepreneurs of our time.

Eugene Peters of Spidex Media - African Leaders Magazine

In 2014 he was named Young Director of the year by the Institute of Directors Zimbabwe and also won the Megafest Businessman of the year award in 2015. He is also a member of the World Economic Forum Global Shapers

He was named Forbes 30 under 30 in 2018



Source: bancabsmesummit / businesselitesafrica

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