The telecom group SONATEL, an Orange subsidiary at the head of a cluster covering 4 countries (Mali, Guinea, Guinea Bissau, Sierra Leone), in addition to Senegal, has chosen a person from the seraglio to assist Sékou DRAME, the current General manager.
Polytechnician, trained at the prestigious polytechnic school and at the National School of Telecommunications in Paris, Aminata NDIAYE NIANG has since the beginning of the year been promoted to deputy general manager of the group based in Senegal.
She will combine her new functions with those of Senior Vice-President of the Orange group for the Middle East & Africa region (Africa and the Middle East which includes 18 African countries and Jordan).
It is the culmination of an edifying career within the telecommunications group, which began in 2004 in France, which enabled him to climb the ladder to occupy senior positions.
After having integrated, in 2013, the Management Committee of Sonatel as general public marketing director piloting 60% of the company’s income, she had been entrusted in 2015 with the responsibility of relaunching the Orange Money activity in addition to her role as marketing director, explains the group.
Under his management, revenues in this segment “are multiplied by 18” and “the market share increases from 4 to 37%, claiming first place in the money transfer sector; and even better, “the activity becomes profitable after 5 years of losses” A performance that will inspire all of the Orange group’s subsidiaries in Africa and the Middle East.
“At the end of 2018, she led the consolidation of the marketing, customer experience and digital transformation activities of Orange Middle East & Africa, becoming Marketing Director, Digital & Customer Experience coordinating 18 countries representing 135 million customers and more than 6 billion euros in revenues (nearly 4,000 billion FCFA, editor’s note)”, notes the Sonatel group in its press release.
It should also be noted that Aminata NDIAYE NIANG is a member of the boards of directors of Orange RDC and Orange Sierra Leone. Since 2020, she has also joined the Supervisory Board of the Jumia group active in 11 African countries in addition to being a member of the Advisory Board of the International Center of Artificial Intelligence of Morocco, among others.
In the third quarter of 2022, the Sonatel group listed on the BRVM had generated a turnover of just over 1,000 billion FCFA (1.5 billion euros) for a net result of 200 billion FCFA (305 million euros). euros) an annual increase of 6%.